Working with UniGen Care to develop their logo involved a meticulous process that began with understanding their mission of delivering high-quality nursing care across generations. I started by conducting in-depth discussions with their team to gain insights into their values and target audience. This informed the brainstorming sessions where we generated ideas that encompassed care, compassion, and inclusivity. From sketching initial concepts to refining the design elements, I explored various typography and color schemes to effectively convey their commitment to nurturing individuals of all ages. After several iterations and feedback rounds, we arrived at a clean, modern logo that represents their dedication to excellence in nursing care, striking the right balance between professionalism and warmth.
